英语商务函电PPT-Unit2 Establishing Business Relation

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

Chapter 2 Establishing Business RelationsUnit 2 Establishing Business Relations Unit 3 Status Enquiries

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

Unit2 Establishing Business Relation 第二章 建立业务关系学习目的和要求： 了解建立业务关系信函的写作步骤， 掌握与建立业务关系相关中英文术语和词汇， 了解建立业务关系信函的开头和结束用语， 学会建立业务关系信函以及回复建立业务关系 信函的写作方法。

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

本章主要内容：一、建立业务关系信函的写作步骤； 二、回复建立业务关系信函的写作步骤； 三、建立业务关系信函的常用语句。

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

Introduction1. firm n. 商号；商行； 类似的表达法: concern(s), company, corporation, 区别： 口语: firm或concern(s); 欧洲国家:company或Limited Company; 北美:company,corporation或 Incorporation。

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

2. expand v make or become larger扩大；扩展 Our foreign trade has expanded during recent years.

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

3. establish v.

to establish business relations with… to enter into trade relations with…

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

(1)As this commodity falls within the business scope of our corporation, we shall be pleased to enter into business relations with you. The scope of business: the line of business. (2)We are willing to establish business relations with your firm on the principle of equality and mutual benefit.

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

(3)We are writing this letter to you for the purpose of establishing long term trade relations. (4)We want to establish direct business relations with you.

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

be in good business relations 与某人关系良好 be on good terms with sb 与某人关系良好

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

4. trade: v.做贸易；做生意；经营； trade with sb 与某人做生意 trade in sth 经营某种生意

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

(1)We trade with merchants all over the world on the basis of equality and mutual benefit. (2)They mainly trade in the import and export of textiles.

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

trading

company trade in goods trade in services

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

5、market In the market for: 要买 We are in the market for wool. Find a market: 找销路 We are trying to find a market for this article.

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

6、sale n. 销售 做具体名词时，必须用复数形式 to study the sales possibilities 研究销售的可能性 Sales Contract销售合同 Sales Confirmation销售确认书 Sales Department销售部 Sales account销售帐 Sales laws销售法 Sales tax销售税 Sales manager销售经理

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

for sale 待售 on sale上市 to push the sale of sth推销某种产品 to push sales of sth推销某种产品 to promote the sale of推销某种产品 The apartment is for sale. Men’s shirts are on sale. We are doing our utmost to push the sales of your goods here.

英语商务函电PPT-湖北工业大学商贸学院刘丽老师

IntroductionThe channels of obtaining the information