硕士毕业论文,探讨企业社会责任在中国酒店业的发展。

representative objectors. He states that the corporation‘s only responsibility is to create profits for shareholders. The most prominent objection to CSR was the classical economic argument proposed by Milton Friedman. He argued that the social responsibility of a

corporation is to make money for its shareholders and considered CSR a subversive doctrine that threatened the very foundation of free enterprise society (Friedman, 1962).

2.2. The 1970s

A new rationale occurred in the 1970s. The new rationale was created to adapt the changing society, environment, and economy. With the consumer bill of rights was signed by

Kennedy in the 1960s, sustained consumer movement appeared in the US. The new rational tried to respond the request of society without damaging shareholder internets (Shen and Chen, 2007). Wallich and Mcgowan recognized that, without demonstrating that CSR is consistent with stockholder interests, CSR will always remain controversial. Therefore, they took on the task of providing a new rationale‘ that upholds CSR without compromising stockholder interest (Lee, 2008). Most research stopped to discuss the participation of CSR. They trended to focus on the implementation and content of CSR. They still remained the priority of fundamental interest (Ackerman, 1973; Fitch, 1976; Murray, 1976). In this period, The CSR was loose coupling with CFP. The concept of CSR still maintained unclear. But it is progressive step over 1960s. The CSR and CFP became responsive (Weick, 1977).

2.3. The 1980s

Corporate social performance occurred in the 1980S, and then the concept of CSP leaded study of CSR. Wartick, Cochran (1985) and Wood (1991) explained the definition of CSP: corporate social performance is to point out the results of corporation‘s actions or activities (Shen and Chen, 2007). At that time, an important contribution was Carroll‘s three-

dimensional conceptual model of corporate social performance. The main thrust in Carroll‘s