基于家电行业的逆向物流发展策略的研究

基于家电行业的逆向物流发展策略的研究

摘要

在社会经济迅速发展的今天，逆向物流开始越来越受到人们的关注，而逆向物流战略已经成为国外企业竞争力的一部分。

首先阐述了逆向物流研究的背景和意义，然后针对逆向物流的一些现状进行分析，再者又在家电企业的基础下分析了发展逆向物流的SWOT模型，最后又列举了家电行业的运作策略，最后以家电制造公司为例，说明逆向物流在提高公司竞争力和给公司带来的经济效益方面做出的贡献。

关键词：逆向物流 SWOT模型 运作策略

Appliance industry is based on the opposite of the logistics development

strategy study

ABSTRACT

In today's rapid socio-economic development, reverse logistics began more and more people's attention, and reverse logistics strategy has become part of the competitiveness of enterprises in foreign countries. First of all explain the background and significance of research on reverse logistics, and then for some present situation analysis of reverse logistics, moreover under the basis of household electrical appliance enterprises and analysis of the development of SWOT model of reverse logistics, finally outlined a strategy of operation of the household appliance industry, finally to household appliances manufacturing company, for example, description of reverse logistics in improving company competitiveness and bring economic benefits to the company's contributions.

Keywords: SWOT model operation strategy of reverse logistics

目录

1引言 ............................................................................................................................................... 4

1.1逆向物流研究的背景 ......................................................................................................... 4

1.2逆向物流研究的目的和意义 ............................................................................................. 5

2我国逆向物流的发展现状 ............................................................................................................ 6

2.1逆向物流的定义 ................................................................................................................. 6

2.2逆向物流的特点 ................................................................................................................. 7

2.3逆向物流的原则 ................................................................................................................. 7

2.4逆向物流的分类 ................................................................................................................. 9

2.5逆向物流的驱动因素 ......................................................................................................... 9

2.6家电行业的逆向物流存在的问题 ................................................................................... 11

3家电行业发展逆向物流的SWOT模型的分析......................................................................... 12

4我国家电行业逆向物流运作策略的探讨 .................................................................................. 15

4.1 加强企业管理层的重视程度 .......................................................................................... 15

4.2逆向物流的意识贯穿生产过程始终 ............................................................................... 15

4.3新产品市场投入时机的选择 ........................................................................................... 15

4.4企业在采用积极退货政策的同时，应对其过程进行监控 ........................................... 16

4.5借鉴正向物流的经验 ....................................................................................................... 16

4.6逆向物流方式的选择 ....................................................................................................... 16

4.7国家应出台政策法规，加大鼓励与惩罚力度 ............................................................... 17

5案例 ............................................................................................................................................. 18

5.1飞利浦公司简介 ............................................................................................................... 18

5.2飞利浦公司逆向物流的运作 ........................................................................................... 18

5.3实施逆向物流的效果 ....................................................................................................... 20

6结论 ............................................................................................................................................. 21

谢辞 ................................................................................................................................................ 23

参考文献......................................................................................................................................... 24

1引言

1.1逆向物流研究的背景

在社会经济迅速发展的今天，逆向物流之所以开始受到人们的重视有很多重要的现实背景，主要表现在以下几个方面：

（1）人类面临着资源枯竭的危机

地球上的自然资源总量是有限的，随着100多年以来人类社会对自然资源特别是矿产资源的开发利用，地球上剩余的自然资源总量已经明显减少。在我国，这种情况更加严重，很多矿山面临着关闭。这种 …… 此处隐藏：13889字，全部文档内容请下载后查看。喜欢就下载吧 ……