汽车美容毕业论文

宜宾职业技术学院

毕业论文

题目：浅谈成都汽车美容行业及创业策划

系 部 现 代 制 造 工 程 系

专 业 名 称 汽 车 运 用 技 术 专 业

班 级 汽 车 1103 班

姓 名 马 良

学 号 201012859

指 导 教 师 王 诗 平

2012 年 09 月 10 日

浅谈成都汽车美容业行业及创业策划

摘 要

“汽车美容”的概念最初是1994年在我国出现，如今这个概念已被公众普遍接受，而且汽车美容中心已遍及全国各地。“汽车美容”在西方国家被称为“汽车保养护理”，它已成为普及性的、专业化很强的服务行业。

随着汽车行业的迅猛发展以及各国生活水平的迅速提高，买车以及养车已经成为最为主要的民生问题之一，而汽车美容所涉及的汽车养护已经成为当今汽车养护方面必不可少的一部分，并且成为一种时尚。汽车美容作为一种新兴产业正在崛起，已成为21世纪的黄金产业。

在现今汽车美容行业具有相当大的市场发展潜力以及行业发展前景的情况之下，本文通过对汽车美容行业的利润、风险、投资进行了较为系统的分析，提出了从事汽车容创业的策划方案。

关键词：汽车美容；发展前景；创业

On Chengdu automotive beauty industry analysis, business

analysis and planning

Abstract

Author:MaLiang Tutor:Wa Shi-ping The "automotive beauty concept originally appeared in our country in 1994, Today, this concept has been the public generally accepted, but the car beauty center throughout the country. "Auto Beauty" in Western countries is called "car care and maintenance, it has become popular of highly specialized services industry.

With the rapid development of the automotive industry and the rapid improvement of national living standards, buying a car, as well as keeping a car has become one of the most major livelihood issues, car maintenance automotive beauty has become an essential part of car maintenance today and become a kind of fashion. Automotive beauty is on the rise as an emerging industry, has become the gold industry in the 21st century.

Have considerable market potential for development as well as the prospects for the

development of the industry in today's automotive beauty industry under this article by the automotive beauty industry profits, the risk of investment in a more systematic analysis engaged in the automotive beauty entrepreneurial planning program.

Keywords: Automotiv beauty; Development prospects; Venture

目录

1 成都汽车美容业的发展 ........................................................................................... 5

1.1 课题背景.......................................................................................................... 5

1.2 什么叫做汽车美容.......................................................................................... 5

1.3 服务项目.......................................................................................................... 6

1.4 汽车美容行业发展的现状与趋势.................................................................. 7

1.5 汽车美容行业前景浅析.................................................................................. 9

2 成都汽车美容行业分析 ........................................................................................... 9

2.1 私车消费拉动养护市场转型.......................................................................... 9

2.2 列强争霸，民族品牌开始突围.................................................................... 10

2.3 汽车制造企业涉足汽车美容业.................................................................... 12

2.4 汽车美容企业所面临的行业问题................................................................ 12

3 创业分析.................................................................................................................. 14

3.1 利润分析........................................................................................................ 14

3.2 风险分析........................................................................................................ 15

3.3 投资分析........................................................................................................ 16

3.4 投资规模........................................................................................................ 16

4 项目策划.................................................................................................................. 17

4.1 选定经营场所................................................................................................ 17

4.2 筹措投资资金................................................................................................ 18

4.3 场所装潢装饰................................................................................................ 18

4.4 员工管理策略................................................................................................ 20

致谢.............................................................................................................................. 22

参考文献...................................................................................................................... 23

1 成都汽车美容业的发展

1.1 课题背景

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