商务现场口译答案Unit 17

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Unit 17

P301-302

短语口译 1 环境影响 2 首要目标 3 双赢格局 5 极好的促销工具 7 高技术产品出口 9 竞争对手 4 进攻性的市场策略 6 交钥匙工程的销售 8 工业间谍 10 战略选择 1 acquisition and merge 3 the core of strategy 2 strategic principles 4 market strategy 5 risk analysis 7 pricing strategy 9 promotion strategy 6 sub-strategy 8 sales strategy 10 a long-range strategic perspective

P302 句子口译

1 大众汽车一直致力于帮助中国的汽车工业及其合资企业做好迎接国际竞争的挑战。

2 我们将把最先进的技术带入中国。要建立技术转让与培训项目，使技术保持先进水平。

3 我们将利用全球采购网络集中精力增加我们在国际市场的竞争力。

4 我们经营活动的重点包含以下几个方面。

5 在未来的几年中，通用汽车在中国的主要目标是明确的：那就是更新我们的产品系列， 并使他们多样化。

1 Lenovo’s objectives in China are driven by the changing shape of the Chinese computer market.

2 These principles govern all business we do in China.

3 GM China fosters local management, talent and know-how.

4 Our ambitions and the importance we place on the Chinese market are reflected by this auto exhibition.

5 These two factors form the core of our values and strategy in China.

P303 Text A

My purpose today is to tell you about our corporate atrategy for the next decade, and more specifically, to bring you up to date with our plans for China. To start with, I’d like to describe briefly our current marketing policy in China. Then I’ll illstrate our current situation over market share. After that, I’ll outline the opportunities we see for futhur progress in the 21st century. Finally, I’ll quickly sum up before concluding with some recommendations. Now I’d like to draw your attention to Chart B showing our sales revenues (销 售额) and pre-tax profits (税前利润) over the last ten years. You will notice that although turnover has risen, our profits have not increased at the same rate. What options are open to us now? Where do we go from here? I think our first priority must be build on the excellent results we have achieved in certain European markets. I am referring, of course, to Italy and Spain. We should spread the experiences gained from those successes as soon as possible before we move on. We should not forget the Chinese market. Admittedly, our results there have been poor so far, but there are signs the market is changing and we can learn a lot from our mistakes. On balance, though, I think we stand to gain most from concentrating on Europe in the next

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ten years, I strongly recommend we put all our efforts into futhur expansion in China.

P312 口译实践

1 We are considering to issue a special class of share, with all the rights attaching to the ordinary shares, which can be bought and sold by employees, at a price below the open market value.

2 Faced with unprecedented challenges and opportunities of the 21st century, we are full of confidence that the grant objective set for the new century will be realized.

3 Exteremely keen competition between European and Japanese chemical manufactures in the plastics business has compelled us to bring down the price for the time being. 4 The Business Week comes at a time when we both face difficulties, all the more reason, then for us to sit down and compare notes as friends and as realists. 5 As your old friend I have to tell you frankly that the business between us in the last two years has not been satisfactory.