M4U1 reading 倾情推荐

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M4U1 Reading

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In this class, we will 1.learn how to read expository writing (说明文) 2.learn the two main types of advertisements and their similarities and differences 3.learn how to express opinions on advertisements

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Introduction of subject Para 1-21.Where are advertisements usually found ?

2. What are the two main types of advertisements are there?commercial advertisement public service advertisement

→ CA → PSA

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Enjoy a video

Which type does this ad belong to?

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PSA

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PSA

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CA

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PSA

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Fast-reading1. What is an advertisement?An advertisement uses words and pictures to persuade people to buy a product or service or to educate people to believe in an idea.

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ListeningTwo types CA --Commercial Advertisement PSA--Public Service Advertisement paid for to advertise _______ _______

differences

CA:

to educate for free _______ PSA: _______ similarities information Provide _______________ attractive pictures and clever language Use___________________ newspapers, magazines, Places found____________

the Internet , radio and television

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Reading strategy: reading expository writing

(说明文)

a subjectintroduction of the subject Para 1-2 supporting details

conclusion

Para 3-4 Para 5

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supporting details Para 3Subject: Even if an ad does not lie, it doesnot mean it tells you the complete truth .A toothpaste ad A grocery food ad

Supporting details: Conclusion:

We must not fall for this kind of trick.

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supporting details True or false Para 4ads 1. Not All all advertisements play tricks on us.

F

http://www.77cn.com.cnmercial ads can often give us valuable PSAs F information about how to live healthy lives. 3.An ad warning people against smoking is an example of a PSA.

T

4.PSAs are meant to teach sell us things. us and help us lead better lives.

F

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supporting details Para 4Translation of slogans1.Yes to life, no to drugs.珍惜生命，远离毒品.

2. When you smoke cigarettes, you are slowly killing yourself 吸烟等于慢性自杀. 3.希望工程--让孩子们都上学. 4.知识改变命运.Project Hope– educating every child.

Knowledge changes life.