论生态旅游业的可持续发展

渤海大学学士学位论文

题 目：

姓 名：

专 业：旅游管理

系 别：

班 级：二

入学年度：

完成时间：二

指导教师：

论生态旅游业的可持续发展 …..学院 OO二级一班 二OO二年九月 OO六年五月二十日

论生态旅游业的可持续发展 摘要：生态旅游是一种正在迅速发展的新兴的旅游形式，也是当前旅游界一个热 门的话题。世界人士预测，以走向保护区、亲近大自然为主题的“生态旅游热”将在 全球兴起。就在人们为我国生态旅游业面临难得的机遇而欣喜若狂时，我们必须高度 重视的问题是生态旅游业对环境造成近期远期的危害。 特别是目前有的人打着生态旅 游的旗号， 实际上却做着破坏环境的旅游。 因此， 必须对生态旅游真正内涵加以研究， 结合我国的实际制定出生态旅游的法制法规和管理措施， 并使生态旅游成为对旅游者 进行生态教育的一门课程。以此来保护我们的自然环境和文化遗产，使生态旅游业成 为一种可持续发展的绿色产业。 针对国际上生态旅游研究只侧重自然生态旅游的局限 性，本论文特别强调了文化生态旅游是生态旅游不可分割的一部分；然后将生态旅游 与传统旅游进行了对比，指明了生态旅游的优越性所在。第3部分着重就生态旅游与 中国旅游业可持续发展的关系进行分析， 指出中国生态旅游与旅游业可持续发展存在 内在统一性，中国生态旅游与旅游业可持续发展二者之间的相互作用。但二者并不等 同，还是存在着差异。第4部分在前面分析的基础上提出解决目前中国生态旅游发展 问题的对策建议，包括：坚持保护第一、开发第二的总体要求；提出更新观念，改革 创新体制、机制，加强宣传教育，强化科技支撑，健全法制保障、弘扬生态道德六个 方面的战略性对策建议。

关键词：生态旅游

自然环境保护

资源保护

可持续发展

The Study on Experience Marketing of Scenic Spot Abstract: Along with the experience economy ages, more and more consumers have transferred their attentions from the quality and price of product or service to the emotion experience during the consuming process. Conforming with the change of this behavior ,experience marketing is coming .The 21st century is the time of experience economy. As the main industry of the 21st century , tourism is experience in essence. So how to face experience economy is an important problem to tourism. This article analyzes the changes of tourism consume and the strongness of experience marketing in scenic spot as the basis of the following suggestions. On the foundation of the problems in experience marketing of scenic spot’s analysis, the article talks about how to design experience for tourists, in order to satisfy their individualistic demands. Theme is the most i

mportant point which should be found and designed. Scenic spot managers should analyze the public resources of their scenic spot and how to satisfy every tourist who comes there. Service of humanity is also the main method of enhancing tourists experience quality and making unforggetble experience for them.

Keywords: scenic spot theme

experience economy

experience marketing

experience

目 录

引言 ···································································································································· 1

一、旅游景区体验营销 ···································································································· 1

（一）体验经济与体验营销 ······················································································ 1

（二）景区体验营销的概念 ································································· …… 此处隐藏：7592字，全部文档内容请下载后查看。喜欢就下载吧 ……