2007专四听力材料

2007专四听力材料

Advertising(2007)

Advertising has already become a very specialized activity in modern times. In today`s business world, supply is usually greater than demand. There is great competition between manufacturers of the same kind of product because they want to persuade customers to buy their particular brand. They always have remind their customers of the name and qualities of their products by advertising. The manufacturer advertises in newspapers and on the radio. He sometimes employs salesgirls to distribute samples of his product. He sometimes advertises on the internet as well. In addition, he always has advertisements put into television programs that will accept them. Manufacturers often spend huge sums of money on advertisements. We buy a particular product because we think that is the best. We usually think so because the advertisements say so. People often don`t ask themselves if the advertisements are telling the truth when they buy advertised products from shops.

2007专四听力材料

2006

The Internet

The Internet is the most significant progress in the field of communication.

Imagine a book that never ends a library with millions floors. Or imagine a research project with thousands of scientists working around the clock forever. This is the magic of Internet. Yet The Internet has the potential for good and bad.

One can find well-organized information-rich websites; At the same time one can also find waste websites. Most websites are know as different Internet applications. These include on-line games, chat-rooms and so on. These applications have great power, too. Sometimes, the power can be so great that young people may easily become victims of their attraction. So we need to recognize the seriousness of the problem. We must work together to use its power for better ends.