中国移动12580后向产品(生活播报)客户经理手册

中国移动通信集团北京有限公司 数据业务中心 作者：

中国移动12580后向产品

（生活播报） 客户经理手册

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目录

1

文档信息 ............................................................................. 3 1.1核实文档版本 ............................................................................................................................................... 3 1.2修改记录 ....................................................................................................................................................... 3 1.3文档批准 ....................................................................................................................................................... 3 1.4分发 ............................................................................................................................................................... 3 2 业务介绍 ............................................................................. 4

2.1生活播报彩信杂志 ....................................................................................................................................... 4 2.2生活播报前端受众介绍…………………………………………………………………………………………………………………………..5

2.3生活播报后向产品 .................................................................. 5 3 业务特点 ............................................................................. 6

3.1 战略部署性 ................................................................................................................................................... 6 3.2广泛覆盖性 ................................................................................................................................................... 6 3.3用户许可性 ................................................................................................................................................... 6 3.4定向投放性 ................................................................................................................................................... 6 3.5精准营销性 ................................................................................................................................................... 6 4 目标客户 ............................................................................. 6 5 广告位设置 ........................................................................... 7

5.1广告位总体规划 ........................................................................................................................................... 7 5.2地方广告位详解 ........................................................................................................................................... 8 5.2.1广告位1：图片加文字 ............................................................................................................................. 8 5.2.2广告位2：图片 ......................................................................................................................................... 9 5.2.3广告位3：文字 ......................................................................................................................................... 9 5.2.4优惠券广告位1、2、3、5、7、8………………………………………………………………………………………………………..9 6 业务资费 ............................................................................ 10 7 发送时间 ............................................................................ 11 8 业务受理流程 ........................................................................ 11

8.1总述 ............................................................................................................................................................. 11 8.2确认业务需求 ............................................................................................................................................. 12 8.3签订发布合同 ............................................................................................................................................. 14 8.4提交订单 ..................................................................................................................................................... 14 8.5订单审核 ..................................................................................................................................................... 19 8.6业务取消 ..................................................................................................................................................... 19 9 客户服务 ............................................................................ 20

9.1服务热线 ..................................................................................................................................................... 20 9.2支持服务 ..................................................................................................................................................... 20 10 业务推广建议及成功案例……………………………………………………………………………………………………………………….21

10.1业务推广建议………………………………………………………………………………………………………………… …… 此处隐藏：6675字，全部文档内容请下载后查看。喜欢就下载吧 ……