河北省衡水中学2017届高三下学期期中考试英语试题 Word版含答案

第二部分阅读理解（共两节，满分40分）

第一节（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

A

21.Why was this email sent?

A.To bill the customer.

B.To suggest a new agenda.

C.To confirm a travel schedule.

D.To inform about an added cost.

22.What is the extra service offered by the agency?

A.Buying travel insurance.

B.Looking after children.

C.Transporting luggage.

D.Providing cigarettes.

23.What must the family pay for upon arrival in New York?

A.Entrance to a museum.

B.Dinner at a country club.

C.Admission to a science center.

D.A barbecue on Virginia Beach.

B

Bring any group of business owners or managers together,ask them the best way to pro-mote their organizations, and you’ll get different answers.That comes as no surprise.When it comes to promoting a business, trying to find the single choice is rarely wise.You’ll see business owners and managers try radio advertising.When that doesn’t produce the results they want,they’ll change to sending direct mail.When that doesn’t create a jump in sales,they’ll buy TV commercials.When t hat falls short of their expectations,they’ll try a new on-line strategy…and it goes on and on.

For most companies,the best approach is a mix of different channels,organized in ways that allow each to build upon the others.The channel that will work best in a given situation depends on a lot of factors,including the company itself,its audience,the message being conveyed,the environment,and many more.

Just that radio worked well for a company’s last effort doesn’t mean that TV advertising wouldn’t be a better choice this time.Or maybe the right channel is direct mail.There’s no simple answer,because there are so many variables.If your audience is broad,then maybe radio or newspaper advertising is the right choice.If you’re targeting a carefully defined grou p,such as former customers,direct mail or email will probably perform better.

There are two important lessons here.The first is not to concentrate on trying to find a single channel that will serve all of the company's needs,because it just doesn't exist.The second lesson is that before you spend the first dollar to promote your business,you need to do more than a little learning.You'll really need to understand your customers,your market-place,your competitors,and the environments in which you do business. And you need a good understanding of what makes one marketing channel right for one situation,but not not her.

24.According to Paragraph 1,there are no______.

A.cheap ads.

B.unsuccessful ads.

C.perfect ads.

D.all-purpose ads.

25.What is the best way to promote a business?

http://www.77cn.com.cning a channel that serves all of your budget.

B.Putting ads on various channels at the same time.

C.Creating an ad that appeals to all your customers.

D.Advertising on a channel available to consumers.

26.When it comes to choosing an ad for a business,we should________.

A.stay away from TV advertising.

B.choose it based on the specific situation.

C.advertise on the radio or on the newspaper.

D.choose it according to your customers’ budget.

27.Before deciding on a marketing channel,you need to_____.

A.ask for your customers’ advice

http://www.77cn.com.cnpare different advertising

C.realize the problems with your business

D.make research about all related factors

C

Facing increasing pressure to raise students’ scores on standardized t ests,schools are urging kids to work harder by offering them obvious encouragements.Happy Meals are at the low end of the scale.With the help of businesses, schools are also giving away cars,iPods,seats to basketball games,and—in a growing number of cases—cold,hard cash.The appeal of such programs is obvious,but the consequences of tying grades to goods are still uncertain.It’s been a common tradition in middle-class families to reward top grades with cash as a way to teach that success in school leads to success in life.But for many disadvantaged minority children,the long-term benefits of getting an education are not so clear,according to experts.

No one knows for sure how well cash and other big-ticket rewards work in education in the long run.But there are plenty of concerns that this kind of practice could have negative effects on kids.Virginia Shiller,a clinical psychologist,says that it’s worth experimenting with cash encouragements but that tying them to success on a test is not a worthwhile goal.“I’d rather see rewards based on effort and responsibility—things that will lead to success in life,” she says.

Even if rewards don’t lead to individual achievement on a test,they could have a meaningful effect in the school.Charles McVean,a businessman and philanthropist（慈善家）,started a tutoring program which pays higher-achieving students $10 an hour to tutor struggling classmates and divides them into teams.During the course of the year,students bond and compete.The team posting the highest math scores wins the top cash prize of $100. McVean calls the combination of peer（同龄人）tutoring,competition,and cash encouragements a recipe for “nothing less than magic”.

For its part,the Seminole County Public Schools system in Florida plans to continue its report card encouragement program through the rest of the school year.The local McDonald’s restaurants

help the poor district by paying the $1,600 cost of printing the report card.Regina Klaers,the district spokeswoman,says most parents don’t seem bothered by the Happy Meals rewards.“There are many ways we try to urge students to do well,and sometime …… 此处隐藏：15889字，全部文档内容请下载后查看。喜欢就下载吧 ……