题 1. 2. 3. 4. 5. 6. 7. 8. 9. 10 .

分 1 1 1 0 1 1 1 1 0 1

错 A C C A B C D B A A A C C D B C D B B A

Subtotal: 8 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!

Part 2 Short dialogs and blank filling(每小题： 分) Directions: Listen to the following recording, then fill in the blanks with the missing words. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 7 are based on the following passage. W:So, Mr. Smith, you want to increase ridership on the buses. M:1., and we hope you can help us. W:Certainly we can. First, we must 2. M:How do you do that? W:Well, we'll 3. 4. and so on. M:Will that work? W:It works 5. . Once we get a profile of 6. , we can see who we can 7. . to see what people really think about taking the bus. We ’ll investigate of bus travel.

Part 2 Short dialogs and blank filling(每小题: 1 分; 满分：7 分) 小 题 1. 2. 3. 得 分 1 1 0 对 错 We do change the image serve We do change the image do some surveys 我的答案 客观

4. 5. 6. 7.

0 1 0 0

(未答) all the time users targets

different age groups all the time your users target

Subtotal: 3 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!

Part 3 Short passages/dialogs and blank filling(每小题： 分) Directions: Listen to the following recording, then answer the questions by filling in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers.

1 .

According to the man, what should they do to reach their target market? They must use the right .

3 .

What media is the woman considering in order to reach computer users? The and computer .

4 .

What other media does the woman suggest to create brand recognition? Billboards and .

7 .

How will the manufacturer deal with direct mail? Since direct mail is for manufacturers, it will to small .

8 .

What will the man do after a detailed proposal is made? He will pass it to .

Part 3 Short passages/dialogs and blank filling(每小题: 1 分; 满分：8 分) 小 题 1. 2. 得 分 0 0 对 错 (未答) (未答) marketing strategy

Internet 我的答案 客观

3. 4. 5. 6. 7. 8.

0 0 0 0 0 0

(未答) (未答) (未答) (未答) (未答) higher-up

magazines newspaper ads not suitable be left retailers the higher-ups

Subtotal: 0 老师评语： Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!

Part 4 Short passages/dialogs and cloze(每小题： 分) Directions: Listen to the following recording, then fill in the blanks. You will hear the recording twice. After the first playing, there will be time to write the missing words. Use the second playing to check your answers. Questions 1 to 12 are based on the following passage. In the 1920s 1. realized the possibility of using the 2. for advertising. The radio could quickly convey their message to 3. demonstrate their 6. 9. even if they did not have printed ads or they were figures, and control 8. . Today advertisers spend the advertising is. A man said that he

not 4. . In the 1950s television became the No.1 5. , on which advertisers could and present 7. dollars though they may not know how 10.

knew half of his advertising budget 11. , but he did not know 12. .

Part 4 Short passages/dialogs and cloze(每小题: 1 分; 满分：12 分) 小 题 1. 2. 3. 4. 5. 6. 7. 8. 9. 10 . 11 0 (未答) was wasted 得 分 0 0 0 0 0 0 0 0 0 0 对 错 (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) (未答) advertisers radio the consumers literate advertising medium products well-known public emotions millions of effective 我的答案 客观

. 12.

Subtotal: 0 老师评语：

(未答)

which half

Click ONCE on the speaker icon to start listening! 放音结束前请不要离开本页。否则就听不成啦!

Part 5 Short passages and multiple choice questions

(每小题： 分)

Directions: Listen to the following recording, then choose the correct answers to the questions. You will hear the recording twice. After the first playing, there will be time for you to choose the correct answers. Use the second playing to check your answers.

Questions 1 to 5 are based on the following passage. 1. 2. 3. 4.

A. Mail advertisements go to people with certain characteristics. Which of the following is true of direct mail? A. Local advertising. B. Trade advertising. C. National advertising. D. Professional advertising.

Which of the following is second in importance? A. The advertiser. B. An advertising agency. C. The retailer. D. The shop.

According to the passage, who is most likely to pay for an ad? A. To encourage listeners to buy a product. B. To persuade readers to support an organization. C. To encourage readers to get rid of a certain idea. D. To persuade listeners to agree with a certain idea.

Which of the following is NOT mentioned as a purpose of advertising?