B. Only fear, love and sensory pleasure. C. Basic human feelings. D. Advertising principals.

Questions 3 to 3 are based on the following passage. 3.

Questions 4 to 4 are based on the following passage. 4.

Questions 5 to 5 are based on the following passage. 5.

Questions 6 to 6 are based on the following passage. 6.

A. Ads should be made by local people. B. The lipstick ad is more effective in Germany. C. Ads should be adapted for particular places. D. The same ad can be used in various places.

A. Because the name in Spanish suggests disasters. B. Because the name in Spanish suggests not moving. C. Because the name in Spanish means turning over. D. Because the name in Spanish means bad luck.

A. To show that he only knows how to copy a page by hand. B. To show that he only knows how to make photocopies. C. To show that a "feel-good" ad is usually a true story.

D. To show that a "feel-good" ad does not have to be a true story.

A. To show the importance of the Tour of France.

B. To show the possibility of recovering from a deadly disease. C. To show that successful ads are often stories with happy endings. D. To show that a happy ending is required for all commercials.