for Malaysia exporters

research, discuss, shop, compare, relax and find emotional support from each other online. Manufacturers and traders may gather information and understand the needs of mothers from the relevant channels in China. Besides, many new-generation mothers visit popular mum’s websites to read articles or post inquiries before making purchases. They may also join discussion groups for mums. There is a large community of mothers in this virtual world exchanging information, including their views on specific products that are a valuable source of information to suppliers, too.

Cosmetics

Online market of cosmetics, including overseas section, has grown rapidly, thanks to increasing Internet access and use of e-commerce websites such as Alibaba Group’s B2C platform and its C2C one .

With the scale of transactions in Chinese online retail market increasing, many traditional retail companies, including cosmetics enterprises, have made attempts to break into e-commerce last year by their own business development or acquiring online shopping platform to explore the fresh market.

Food & Beverage

Online market of foreign goods is a huge market space for Malaysian exporters.With Chinese consumers’ rising income level and pursue of green and healthy foods, together with the country’s popular and general accepted online shopping, more and more Chinese consumers, especially the young generation, tend to buy foreign products, especially foods and beverages through online stores. It is reported that China’s online shopping consumers would reach 310 million by 2013 and the country’s online transaction volume reached USD 1.63 trillion, up 21.3% year-on-year.

Malaysian products of foods and beverages with good sales in China include: instant coffee or white coffee, milk tea, biscuits, fruit juice, candies, chocolates, fruit jelly, cooking sauces and pastes, nuts, etc.

4.Conclusion

China’s e-commerce market will continue to develop enormously over the next few years, with expanded broadband and 3G penetration. For Malaysia exporters, potential online markets include children and baby care market, cosmetics, and food & beverage.