small and medium-sized enterprises gradually realized that the competition between the enterprises is the result of the talent competition, talent as a resource is the first of all resources. The sustainable development of small and medium-sized enterprises, fundamentally, mainly depends on the enterprise the competitive advantage of human resources. Employee’s incentive mechanism as one of the main content of human resource management, contains a lot of ways, it not only through the every link of the enterprise, but also closely connected with the employee's personal interests. Employee incentive way is not the same, one of the main forms are:

Material aspects of the stimulus

Physiological needs is a kind of demand at the lowest level of all the requirements, it is mainly refers to people in their daily lives for clothing, housing, food, travel tools, air, water and other basic living needs and physiological needs. Physiological demand is people in social activities, maintain the basic survival motivation, the basis of the material aspects of the incentive is to be able to make people physiological demand and life needs are met. The implementation of the material incentive is can make employees work power source. Material things incentives also include wages, salary, promotion, bonuses, welfare, insurance, reward housing, echo managers in the use of employee wages, bonuses and other incentives in terms of money, should be aware of the value of money between employees have different value, cannot treat as the same, and each employee to earn the satisfaction is not the same, therefore, when using monetary rewards not should adopt the principle of distribution of average, should be targeted.

Goal setting incentive

Goal setting incentive, namely through the guide staff according to their own actual situation to set realistic goals, causing employee morale, motivate and inspire employees to complete the goal setting and constantly struggle, make employees the purpose of energy. Staff has constantly encouraged by power and passion, striving to make progress constantly asked him to pursue higher goals. Managers in the process of human resource management, be good at discover employees inner expectations and goals, and moderate guide employees to achieve their goals and formulate