突破英语广告类阅读理解

广告英语与普通英语存在许多差异，而又与人们日常生活密切相关，应用性很强。所以广告类阅读题可以很好地考查学生提取信息、处理信息的能力，也是历年来高考考查的一个热点。2003年高考全国卷就再次出现此类题目。但也正因为广告英语不同于学生平时所学习的普通英语，其文句精练，信息量大，表达方式千变万化，许多学生面对这种题目要么束手无策，要么需要花费大量时间才能完成，都不得要领，所以要加强针对性训练。其实，做这种题目也是有法可循的：先略读题目，再浏览题干，然后带着问题找答案。在阅读时又要特别注意文中以黑体、大写、下划线等方式加以提示的文字，因为这很有可能是文章的核心或至少是一部分内容的概括。下面就是几道此类题目的练习题，同学们不妨试试……

1. EP Portable Heater

We all know that the cost of heating our homes will continue to be a significant burden on the family budget. Now millions of people are saving on their heating bills with the EP Portable Heater. With over one million satisfied customers around the world, the new EP heats better and faster, saves more on heating bills, and runs almost silent.

The EP has no exposed heating parts that can cause a fire. The outside of EP only gets warm to the touch so that it will not burn children or pets.

The EP will not reduce oxygen in the room. With other heaters, you ll notice that you get sleepy when the heat comes on because they are burning up oxygen. area up to 350 square feet. Other heaters heat rooms unevenly with most of the heat concentrated to the center of the room. And they only heat an area a few feet around the heater. With the EP, the temperature will not vary in any part of the room.

The EP comes with a 3-year warranty(保修) and a 60-day. No questions asked. Satisfaction guarantee. If you are not totally satisfied, return it to our expertise and your money will be given back to you.

Now, we have a special offer for 10 days, during which you can enjoy a half price discount and a free delivery. If you order that, we reserve the right to either accept or reject order requests at the discounted price.

Take action right now!

56. What is mainly discussed in paragraph 2?

A. the heat of the EP B. the safety of the EP C. the appearance of the EP

57. From the passage, we can learn that the EP .

A. doesn t burn up oxygen B. runs without any noise

C. makes people get sleepy D. is unsuitable for children and pets

58. The underlined word “evenly” in paragraph 4 probably means .

A. continuously B. separately C. quickly D. equally

59. The main purpose of the passage is to.

A. persuade people to buy the product

B. advise people to save on heating bills

C. report the new development of portable heaters

D. compare the difference of different heart brands

2.Are you looking for some new and exciting places to take your kids to? Try some of these places:

. Visit art museums. They offer a variety of activities to excite your kids' interest. Many offer workshops for making hand-made pieces, traveling exhibits, book signings(签名) by children's favorite writers, and even musical performances and other arts. D. the material of the EP

. Head to a natural history museum. This is where kids can discover the past from dinosaur models to rock collections and pictures of stars in the sky. Also, ask what kind of workshops and educational programs are prepared for kids and any special events that are coming up.

. Go to a Youtheater. Look for one in your area offering plays for child and family visitors. Pre-show play shops are conducted by area artists and educators where kids can discover the secret about performing arts. Puppet (木偶) making and stage make-up are just a couple of the special offerings you might find.

Try hands-on science. Visit one of the many hands-on science museums around the country. These science play-lands are great fun for kids and grown-ups alike. They'll keep your child mentally and physically active the whole day through while pushing buttons, experimenting, and building.. When everyone is tired, enjoy a fun family science show, commonly found in these museums.

56. If a child is interested in the universe, he probably will visit

A.a YoutheaterB. an art museum B an art museum C. a natural history museum D a hands-on science museum

57. What can kids do at a Youtheater?

A. Look at rock collections. B. See dinosaur models. C. Watch puppet making. D. Give performances.

58. What does "hands-on science" mean in the last paragraph?

A. Science games designed by kids. B. Learning science by doing things

C. A show of kids' science work .D. Reading science books.

59. Where does this text probably come from?

A. A science textbook. B. A tourist map .C. A museum guide. D. A news report.

46. Who wrote the story about a little boy and a little mouse?

A. Bill Bosworth. B. Michelle O. Donovan.

C. Dr. Joseph L. Rose. D. Gloria Coykendall.

47. The ISBN for the book of poems is _______.

A. 9781462031795 B. 9781412027854

C. 9780595433582 D. 9781462058679

48. What kind of readers will probably like reading More Things in Heaven?

A. Those who are searching for the meaning of life.

B. Those who are trying to be spiritual leaders.

C. Those who study the art of writing D. Those who like traveling abroad.

49. Which of the following books explores the origin of humans?

A. Seeking the Edge. B. Creation or Evolution.

C. Joshua, Helmut, and Bethlehem. D. More Things in Heaven.

4

Big Brothers Big Sisters is based on the simplicity and power of friendship. It is a program which provides friendship and fun by matching vulnerable young people ( ages 7 - 17 ) with a volunteer adult who can be both a role model and a supportive friend.

Volunteer tutors come from all walks of life — married, single, with or without children. Big Brothers and Big Sisters are not replacement parents or social workers. They are tutors; someone to trust, to have fun with, to talk and go to when needed.

A Big Sister and Little Sister will generally spend between one and four hours together three or four times each month for at least twelve months. They enjoy simple activities such as a picnic at a park, cooking, playing sport or going to a football match. These activities improve the friendship and help the young person develop positive self-respect, confidence and life direction.

Big Brothers Big Sisters organizations exist throughout the world. It is the largest and most well-know provider of tutor services internationally and has been operating for 25 years.

Emily and Sarah have been matched since March 2008. Emily is a 10-year-old girl who has experienced some difficulties being accepted by her schoolmates at school. I was pretty sure there was something wrong with me.' Emily s mum came Big Brothers Big Sisters and thought it would be of benefit to Emily by“providing different feedback（反馈）about herself other than just relying on schoolmates to measure her self-worth.” Sarah wanted to get involved in a volunteer program. “I googled it and found out how to be a part of it. I thought it would be fun for me to get involved in making time to do something because sometimes it's all work and no play.'

Big Brothers Big Sisters has been of great benefit and enjoyment to both Emily and Sarah. They love and look forward to their time together and the partnership has certainly helped Emily be more comfortable in being the wonderful, happy and unique girl she is!

66. What is the aim of Big Brothers Big Sisters?

A. To offer students public services.

B. To help students improve their grades.

C. To organize sport activities for young people.

D. To provide partnership and fun for young people.

67. A volunteer is usually expected to at least________.

A. 24 hours B. 36 hours C. 48 hours D. 72 hours

68. According to Emily's mother, this program may provide Emily with______.

A. advice from her teachers B. a new way to assess herself

C. a new way to judge her schoolmates D. more comments from her schoolmates

69. Why did Sarah want to get involved in the program?

A. She used to be a volunteer. B. She needed a part-time job.

C. She felt a bit bored with her life. D. She wanted to get a challenging job.

70. According to the passage, ' vulnerable young people' are probably those who are_____.

A. popular at school B. rather weak physically

C. easily hurt emotionally D. confident in themselves

5

Planning a visit to the UK? Here we help with ways to cut your costs.

AVOID BIG EVENTS Big sporting events, concerts and exhibitions can increase the cost of accommodation and make it harder to find a room. A standard double room at the Thistle Brighton on the final Friday of the Brighton Comedy Festival (19 Oct.) cost £169.15 at http://. A week later, the same room cost £118.15.

If you can be flexible and want to know dates to avoid—or you re looking for a big event to pass your time—check out sites such as http://, which allow you to search for events in the UK by city, date and category.

STAYAWAY FROM THE STATION If traveling to your destination by train, you may want to find a good base close to the station, but you could end up paying more for the sake of convenience at the start of your holiday.

Don t be too choosy about the part of town you stay in. Booking two months in advance, the cheapest room at Travelodge s Central Euston hotel in London for Saturday 22 September was £95.95. A room just a tube journey away at its Covent Garden hotel was £75.75. And at Farringdon, a double room cost just £62.95.

LOOK AFTER YOURSELF Really central hotels in cities such as London, Edinburgh and Cardiff can cost a fortune, especially at weekends and during big events. As an alternative consider checking into a self-catering flat with its own kitchen. Often these flats are hidden away on the top floors of city centre buildings. A great example is the historic O Neill Flat on Edinburgh s Royal Mile, available for £420 for five days in late September, with room for four adults.

GET ON A BIKE London s Boris bikes have attracted the most attention, but other cities also have similar programmes that let you rent a bicycle and explore at your own pace, saving you on public transport or car parking costs.

Among the smaller cities with their own programmes are Newcastle (casual members pay around £1.50 for two hours) and Cardiff (free for up to 30 minutes, or £5 per day). (358 words)

56. The Brighton Comedy Festival is mentioned mainly to show big events may __________.

A. help travelers pass time B. attract lots of travelers to the UK

C. allow travelers to make flexible plans D. cause travelers to pay more for accommodation

57. “Farringdon” in Paragraph 5 is most probably __________.

A. a hotel away from the train station B. the tube line to Covent Garden

C. an ideal holiday destination D. the name of a travel agency

58. The passage shows that the O’Neill Flat __________.

A. lies on the ground floor B. is located in central London

C. provides cooking facilities for tourists D. costs over £100 on average per day in late September

59. Cardiff’s program allows a free bike for a maximum period of __________.

A. half an hour B. one hour

C. one hour and a half D. two hours

60. The main purpose of the passage is __________.

A. to tell visitors how to book in advance

B. to supply visitors with hotel information

C. to show visitors the importance of self-help

D. to offer visitors some money-saving tips

6.

Wanted, Someone for a Kiss

We re looking for producers to join us in the second of London 100FM. You ll work on the station s music programmes. Music production experience in radio is necessary, along with rich knowledge of modern dance music. Please apply(申请) in writing to Producer Vacancies, Kiss100.

Father Christmas

We re looking for a very special person preferably over 40, to fill our Father Christmas suit.

Working days: Every Saturday from November 24 to December 15 and every day from December17 to December24 except Sunday, 10:30—16:00

Excellent pay.

Please contact(联系)the Enterprise Shopping Center, Station Parade, Eastbourne.

Accountants Assistant

When you join the them in our Revenue Administration Unit, you will be providing assistance within all parts of the Revenue Division, dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver of for somebody who has office experience.

Wealden District Council

Software Trainer

If you are aged 24-45 and have experience in teaching and training, you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make our decision, and to design courses as well as present them. Pay upwards of ￡15,000 for the right person. Please apply by sending your CV (简历) to Mrs R. Oglivie, Palmlace Limited.

67. Who should you get in touch with if you hope to work in a radio station?

A. Producer Vacancies, Kiss 100. B. Mrs R. Oglivie, Palmlace Limited.

C. The Enterprise Shopping Centre D. Wealden District Council.

68. We learn from the ads that the Enterprise Shopping Centre needs a person who _____.

A. is aged between 24 and 40 B. may do some training work

C. should deal with general duties D. can work for about a month

69. which position is open to recent school graduates?

A. Producer, London Kiss. B. Father Christmas.

C. Accountants Assistant D. Software Trainer

70. What kind of person would probably apply to Palmace Limited?

A. One with GCSE grade C level.

B. One with some office experience.

C. One having good computer knowledge

D. One trained in producing music programmes.

7

Student Membership--Cambridge Arts Cinema

Cambridge Arts Cinema is one of the art houses in Britain and home of the internationally celebrated Cambridge Film Festival. Since 1947 generations of students have discovered the wealth of world cinema. Now you too can make most of it and save money.

48. Which of the following is the most famous event held at Cambridge Arts Cinema?

A. The Cambridge Film Festival. B. Meetings with filmmakers.

C. The preview screening. D. Monthly premieres.

49. If you're a member of Cambridge Arts Cinema, you will enjoy free＿

A. Darkroom Gallery shows B. mailed programmes

C. special film events D. film shows

50. How long will the membership for Cambridge Arts Cinema last?

A. Four months. B. Eight months.

C. Nine months. D. One year.

51．For what purpose is the text written?

A. Offering students cheaper tickets． B. Announcing the opening of a premiere.

C. Telling the public of the cinema's address. D. Increasing the cinema's membership.