中国人民大学企业伦理与商业道德案例分析Group UWASA_Ut

Group UWASACraig Alex Howard Macianna Anna-Liisa

the idea that the moral worth of an action is determined solely by its utility in providing happiness or pleasure as summed among all sentient beings, meaning that the moral worth of an action is determined by its outcome often described by the phrase "the greatest good for the greatest number of people”, and is also known as "the greatest happiness principle"

In The Open Society and its Enemies (1945), Karl Popper argued that the principle 'maximize pleasure' should be replaced by 'minimize pain'. He thought "it is not only impossible but very dangerous to attempt to maximize the pleasure or the happiness of the people, since such an attempt must lead to totalitarianism.“ Whereas act utilitarianism requires us to choose our actions by calculating which action will maximize utility and rule utilitarianism requires us to implement rules which will, on the whole, maximize utility, motive utilitarianism “has the utility calculus being used to select motives and dispositions according to their general felicific effects, and those motives and dispositions then dictate our choices of actions.”

Positive outcomes

Negative outcomes

For companies

For companies

For families

Outcomes

For families

For society as a whole

For society as a whole

The greater good Children gain satisfaction Convenience Firm’s view: maximize reach/ wide audience Children affected by the advertisements will be minimal compared to the children that gain satisfaction from consuming the products Parents should monitor how they distribute these goods to their children Utility gained by showing these adds help other stakeholders, such as competitors

Every coin has two sides

Comprehensive analysis from diverse perspectives in need Specific circumstances taken into accountMore suggestions