译林牛津版高中英语模块四Unit_1_Advertising教案学(2)

发布时间:2021-06-06

All men's pyjamas

II. We have two basic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.

1) Make it possible with Canon. 佳能数码相机广告 2) The daily modern 日产(尼桑)汽车广告

3) Planned Parenthood

Children by choice, Not by chance

4) There’s no better way to fly. 德国汉莎航空 5) The power of dreams 本田汽车广告 6) Make Poverty History

7) Like no other 索尼产品广告

8) Take TOSHIBA, take the world.

9) One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. 10) We can beat extreme poverty, starvation, AIDS. But we need your help 11) The choice of a new generation. 新一代的选择。——百事可乐 12) Ask for more 渴望无限——百事流行鞋

13) Impossible made possible 使不可能为可能——佳能打印机 14) We're not asking for your money; we're asking for your voice.

CAs:______________ ________________ ________________ ______________ ________________ ________________ ______________ ________________ ________________ PSAs: ______________ ________________ ________________ ______________ ________________ ________________ ______________ ________________ ________________

Read the passage of Reading and decide the main ideas for each paragraph after discussion. I. Learn to design some questions,express your opinion and state the views.

II. Try to join your main ideas together with some other sentences to form a summary of your Reading. 3.研析:

1. share n. 一份(报酬、责任、权利等),股份,

If you want a share of the pay, you’ll have to do your share of the work. 如果你想得到一份报酬,就得做好你该分担的那一份工作。 She owns 5000 shares in the company. 她拥有公司的五千股份。

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