relationships with almost everything (Rosen & Sherman, 2006). The semi-structured interviews will focus on the research questions (section 4) and will use the research model as a framework. The interviews will be analysed using standard coding techniques (c.f. Miles & Huberman, 1994). In line with Eisenhardt (1989) the qualitative data will provide constructs for the quantitative method of collection, which will be a cross-sectional survey. This survey will be aimed at university students in the Millennial category also and the individuals will be the unit of analysis with a target sample size over 200 (c.f. Pinsonneault & Kraemer, 1993).

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