McDonald's Corporation Founded:May 15, 1940 in San Bernardino, California;McDonald's Corporation, April 15, 1955 in Des Plaines, Illinois Employees:400,000 (January 2010) Net income:US$ 4.949 billion (2010) The oldest McDonald's restaurant located at Lakewood Blvd and Florence Ave in Downey, California Total assets:US$ 31.975 billion (2010)

Drive-Thru Logo

Road sign

The Golden Arches The McDonald's Golden Arches logo was introduced in 1962. Jim Schindler merged the two golden arches together to form the famous 'M' now recognized throughout the world. The McDonald's name was added to the logo in 1968.The oldest of all the Golden Arches in America, and has the earliest McDonald's building design.

Management ideaQ--quality S----service C--cleanliness V---value--QSC&V

Business is not directly to consumers, but rather focus on the cultivation and sale of the dealer network established, businesses with consumers is carried out by distributors.

Firstmc has its' own model to promote economy which is allow to franchise. Its' company has so much franchise across the globe. In the world, 85 percent of mc is franchise,and only 15 percent is belong to its' own company.

Secondfor picture one is that you can order online

for picture two is to order mc by call

for picture three is the detail of order

2、A lot of wokers are only need a cup of coffee when they on work's way or work-time.Then mc set up Mccafe on basis of their Third 1、Mc according to consumers needs. are SO love the ice cream of it ,so its' company set up a dessert sation .And the location is a small shop,but it is very popular.Because it is so convenient.

P -----------PRODUCTWhat is our product?Is wings, chips or pie ?

Yes! They all are.Those products we all know well .they are basic products of McDonald. In fact, these product are very popular, most customs like choose them when they come to McDonald.

P-----------PRODUCTNew product!This hamburger named“心年心意” in Chinese, it use “心” instead of “新” because it has two meaning ,one is happy new year ,while ,the other means that MC hope that everyone can Welcome new year with their heart. For Chinese ,new year meaning a new beginning ,so they put out a new kind hamburger to welcome new beginning together. HAPPY NEW YEAR! HAPPY NEW YEAR WITH OUR HERRT!

P--------------PRODUCT“new” hamburgerThis new hamburger has some other characteristic ,it first use roast chicken meat mix cheese and mushrooms, it brought rich to meet the fresh taste. Every new product must have it own attraction ,this is the most basic terms. If they don not have attraction, they could not attract customs attention and then they can not be sold well .A new products need have two value, one is

material value ,other is invisible value.

More a la carte prices

The frist set meal –19.5yuan Normal cup –7.5yuan

The new kind hamburger—12yuan

Small cup –5.5yuan Normal cup –7.

5yuan Big cup –10.5yuan

wheat spicy chicken leg hamburgerThe Second set meal---29yuan Wheat peppery spricy chicken leg hamburger—11yuan

The new kind hamburger—18yuan

Wheat peppery spricy chicken leg hamburger—11yuan

The new kind hamburger—12yuan

The new kind hamburger—18yuan

Different collocation ,their cost are also different.

McDonald's promotion has the distinct personality and unique characteristics.一.Rich originality brand advertising Advertising is the common promotion method for enterprise ,and also is the main form to communication of the target consumers .McDonald's opening for 50 years, every year, They took a large amount of advertising money in many countries .Such as, the commercial advertising and public welfare advertising,Which help them to set up the image of the company. For example, classical M and young, dynamic, fun and interesting world famous uncle-- icon-Ronald McDonald's.