商务英语 Module 2(修改)

Learning ObjectivesFollowing are the goals for this module. Read them and consider your personal goals. 1. To learn basic principles of effective business letter-writing. 2. To learn the formats and structure of business letters, envelopes and E-mails. 3. To know the designing of an elegant and standardized letter or E-mail. 4. To master the correct arrangement of various parts of a business letter. 5. To practice writing business letters, E-mails and envelopes.

Writing SkillsWhen you write your first letter, you should tell your reader how you obtained his or her business and explain what you intend to buy or sell, and your letter should be brief and polite. Please do remember the first impression of your letter counts heavily. Make sure that your letter follows the standard format and that is typed without any error. In writing a letter to establish business relations, you can inform your recipient of: 1. The source of information. 2. Your purpose in writing - to build up business relations with the firm in question. 3. Your business scope, branches and liaison offices, if any. 4. The references as to your firms financial position and integrity. 5. Your expectation of cooperation and an early reply. If you have received such a letter, you can write the following points in reply: 1. To express thanks for the letter received. 2. To express thanks to your reader for his intention to establish relations with you. 3. To provide information requested. 4. To state clearly whether you would like to accept his proposal. 5. To express good wishes for cooperation.

Notes1. supply n. 供应，供应的商品。表示抽象的概念以及用于一些习语时， 常用单数。表示具体的概念时，用单、复数皆可。 Supply now exceeds demand on our market. As supply and demand vary from time to time, we are unable to give you a detailed market report. The goods are in short (scarce, light, free, abundant, ample) supply. We are replenishing supply (or: supplies). Present supply/supplies is/are quite sufficient. supply v. 供应，供货 We believe we shall be able to supply your requirements. We shall be pleased to supply you with any information you may require concerning these products. We can supply all kinds of leather shoes to you. We are glad to have been able to supply your needs to the full. We cannot supply at present but will probably be able to do so shortly. supplier n. 供应商

2. merchandise n. 商 品 ， 货 物 ( 总 称 ， 无 复 数 形 式 ) 。 例 如 general merchandise 杂货。 The merchandise is shipped through two ports. The merchandise is being strictly examined. 比较：goods, commodity, cargo article/item line, product. goods (pl.) 商品，货物。既用于统称，又可以特指。还用于表示货 物 的 名 称 。 一 般 用 复 数 形 式 。 例 如 ： consumer goods 消 费 品 ； captioned goods 标题商品；electric goods 电器。 Twenty pieces of goods were stolen at the port of dis

charge. commodity 商品，日用品，一般用来指类别。 Labor is bought and sold like any other commodity. Wine is one of the many commodities that France sells abroad. the Chinese Export Commodities Fair 中国出口商品交易会 cargo 货物(常指运输中的货物);一批船货 The steamer sailed with full cargo. It’s a cargo steamer. A cargo (several cargoes) of sugar is (are) arriving on this steamer. article, item 表示编号的商品、列表中的商品。例如Article / Item No. 5

This list comprises the main articles / items the exporter deals in. line (一系列同类)货色，商品的一种 This is a new line of ready-made suits. We don’t have any beachwear in stock at the moment – we’re still waiting for our summer line to come in. product (工厂生产的)产品。例如：primary product 初级产品； end/final/finished product 最终产品；semi-finished product 半成品。 Nowadays there is such a range of skin-care products to choose from. I am trying to cut down on dairy products. 3. enclose v. 封入 We enclose a copy of our price list. Please refer to the price list enclosed with /in our letter of August 5. Enclosed are two copies of our price list. Enclosed please find a copy of our price list. /Please find enclosed a copy of our price list. We believe you will find the enclosed interesting. enclosure n. 附件 (信内有附件时，常用缩写Encl. 或Enc. 注明于信末左 下角) We thank you for your letter of April 15 with enclosures.

4. price list 价目单，常见的宣传商品的材料还有： illustrated catalogue 带有插图或照片的商品目录 brochure 商品小册子 pamphlet 商品小册子 leaflet 单页的商品说明书 sample book 样品本 5. await vt. 等候 (与wait意思相同，但用法不同。wait一般为不及物动 词，后面应跟介词“for”) 比较： We await your early reply.

We wait for your early reply.We await hearing from you.

We are waiting to hear from you.

6. inform v. 通知，常可与advise换用，常用于下列结构： We shall inform you of the date of shipment. We are pleased to inform you that your offer has been accepted by our customer. Please inform us which model you are interested in. Please be informed that the samples you requested have been sent by airmail. Please be informed that the L/C has been opened. 在下列句子结构中，inform不可与advise换用。 1) 当间接宾语省略时 Please advise the name of steamer. We wish to advise that business has been done at our price. Please advise what quantity you can offer for a year. 2) 用作不及物动词时 If interested, please advise. 3) 当指的是和对方关系较大的事时： We wish to advise that business has been done at GBP110 per ton. 如和对方关系不大，只是让对方知道或了解一下时，则用inform较好。 We wish to inform you that we have moved to the following address.

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