汽车销售模式的对比与分析研究(2)

汽车销售模式国内外对比分析

本文主要论述的内容为汽车销售模式在我国的发展历程，具体阐述影响汽车销

售模式的一些因素以及我国销售模式与国外销售模式的比较。通过比较分析并总结

了目前我国汽车销售模式存在的一些问题和不足。比如，销售理念的差异，汽车售

后服务领域方面的一些不足。并对这些问题和不足提出了一些相应的解决方法和对

策。以此为基础，对我国汽车销售模式做出总结，取长补短，提出了一些关于未来

我国汽车销售创新与发展的方向建议。使我国汽车销售模式更具特色，多元化，建

立以消费者为导向的销售模式。

关键词：汽车销售、销售模式、汽车交易市场

ABSTRACT

The contents that this text mainly discusses is the car marketing mode's development

process in our country, concretely elaborate to influence some factors of the car marketing

mode and the comparison of the our country marketing mode and foreign marketing

mode.Pass more analysis and tallied up currently an our country car marketing mode

existence of some problems and shortage.For example, the difference of marketing

principle, some shortage of car after-sales service bined to propose some

homologous solution methods and counterplan to these problem and shortage.Take this as

foundation, do a summary to the our country car marketing mode, take to grow to repair

short, put forward some concerning future our country the direction suggestion of car

marketing innovation and development.Make the our country car marketing mode country

car marketing the mode have a special feature, diversification more, the establishment

takes consumer as to lead to of marketing mode.

Keywords: Automobile Marketing MarketingMode automotive market