统一企业中国 二零一三年中期报告

12Uni-President China Holdings Ltd. Interim Report 2013 Management Discussion & Analysis

For the second half of 2013, “Uni Milk Tea ” will uphold its value-oriented marketing strategy so as to promote the noticeable uniqueness of its brand which advocates the “Joyful Mood ” to differentiate its products. With the effective “Joyful Mood ” television commercials, we will interact closely with our young target consumers on the Internet and at the points of sales in order to promote the acceptance of “Uni Milk Tea ” among consumers

and further strengthen the leading position of “Uni Milk Tea ”.

Coffee Our coffee business maintained a rapid and steady growth during the first half of 2013 with a year-on-year increase in revenue of 39.1%. The refreshing 450 ml “A-Ha Ice Coffee ” and the mid-to-high-end aromatic 280 ml “A-Ha Italian Mocha Pot ” series tailoring to different targets were both well-received by the consumers. In particular, the “A-Ha Italian Mocha Pot ” series received great response from the market with its Italian Mocha Pot espresso coffee process, aromatic and authentic taste and patented groundbreaking octagonal package coupled with the television commercial shot in Italy and aired on television and online

media in various major cities.

For the second half of 2013, “A-Ha Coffee ” will adhere to its value-oriented and differentiation development strategy, focus on promoting the ready-to-drink coffee market in the PRC and enhance its brand awareness and reputation. Besides promoting the ready-to-drink coffee markets in first tier cities, it will also accelerate its expansion in provincial capitals and second tier cities

in order to become one of the leading ready-to-drink coffee brands in the PRC.

Bottled Water Total operating income from our bottled water business for the first half of 2013 grew by 29.5%, which was mainly attributable to the mid-to-high-priced natural spring water. The share of “Uni Mineralised Water ” in our sales dropped remarkably to less than 20%, while that of the mid-to-high-priced spring water rose to over 80% of the total operating income in the first half of 2013. The restructuring of our product portfolio since

2011 has achieved initial success and the Group will stay focused on mid-to-high-priced natural spring water.

2013

2013 39.1% 450ml 280ml 2013

2013 29.5% 2013 2011