中国文化贸易问题研究

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中国文化贸易问题研究

[摘要] 在经济全球化和中国加入WTO的新形势下,中国对外贸易获得飞速发展,然而对外文化贸易却远远落后于国家对外贸易的总体增幅,存在逆差严重、结构不合理、知识产权侵权问题严重、科技水平和创新能力水平不高等问题。为减少逆差,促进我国文化贸易的发展,我们应根据加入WTO的承诺,保护我国文化安全和知识产权,转变政府职能,拓展对外文化交流和传播的渠道,注重技术研发创新,提高文化产业科技技术含量,实施多种市场营销和品牌战略,积极开拓国际市场,与国际文化贸易市场接轨。

文章从介绍文化贸易的概念、现状出发，结合国际和中国文化贸易的现状进行分析，发现文化贸易存在着巨大的贸易逆差、营销手段单一、贸易渠道狭窄、内部结构不平衡等问题，总结出文化贸易本身和外部的原因，并提出加快对外文化贸易体制改革、扩展文化贸易的营销渠道与手段等对策和措施来发展中国对外文化贸易。

[关键词] 中国 文化 文化贸易 问题

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The Current Situation of China's Cultural Industry Trade

[Abstract] Under the new situation of economic globalization and China's accession to the WTO that China's foreign trade for the rapid development. However, the foreign trade in culture industry has lagged far behind the foreign trade increase in the overall. Serious deficit, irrational structure, serious problem of IPR (intellectual property right) infringement, low Technological level and low level of innovation capacity are main problems. To reduce the deficit and promote the development of China's cultural trade, We should be based on the WTO commitments and take measures to protect China's cultural security and intellectual property rights, transfer the government functions, expand cultural exchanges with foreign countries and channels of cultural transmission. We should focus on our technology R&D and technological innovation, improve technology content of cultural industrial, Implement a variety of marketing and brand strategy measures, develop the international market actively. Finally, we can integration with the international cultural trade market.

The article introduced the concept of cultural trade and development status for the starting. We found that there are several problems in cultural trade, such as trade deficit, single marketing methods, narrow channels of cultural trade, internal structural imbalance. And sum up internal and external reasons of the cultural trade. At the end, propose policies and measures for the development of China's foreign culture trade, for example, speed up the foreign cultural trade institutional reform, expand marketing channels and means of cultural trade.

[Keywords] China Culture Cultural trade Problems

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目录

前言 ................................................................... 5 一、国际文化贸易的现状 ................................................. 5

（一）文化贸易在整体总的贸易份额所占的比例低，但增长势头迅猛 ........ 5 （二）国际文化贸易中服务贸易的比重增大 .............................. 6 （三）发达国家在文化贸易中占有绝对的份额 ............................ 6 （四）大型跨国文化企业集团成为文化贸易的主体 ........................ 7 二、我国文化产业贸易存在的问题 ......................................... 7

（一）占世界文化贸易份额很小，存在巨大的贸易逆差 .................... 9 （二）营销手段单一，贸易渠道狭窄，缺少明星企业和品牌产品 ........... 10 （三）中国文化贸易内部结构不平衡 ................................... 10 （四）文化产业对我国经济发展的贡献小 ............................... 11 三、中国文化产业贸易发展滞后的原因分析 ................................ 12

（一）文化产业本身的原因 ........................................... 12

1、文化折扣度高、竞争力低 ...................................... 12 2、生产规模小 .................................................. 12 3、创新能力不足 ................................................ 12 4、产品特色不鲜明 .............................................. 13 （二）外部原因 ..................................................... 13

1、思想观念滞后 ................................................ 13 2、缺少专门的经营管理人才，管理缺乏活力 ........................ 13 3、出口渠道狭窄 ................................................ 13 4、法制不健全 .................................................. 14 5、市场秩序混乱 ................................................ 14

四、促进中国文化贸易发展的对策 ........................................ 14

（一）政府推动 ..................................................... 14

1、加快对外文化贸易体制改革 .................................... 14 2、健全与文化产业相关的外贸政策和法律体系 ...................... 15 3、建立专业的服务交流平台 ...................................... 15 4、建立面向国际化市场的文化产业园区 ....... …… 此处隐藏：14779字，全部文档内容请下载后查看。喜欢就下载吧 ……