提高商务英语写作能力必看

发布时间：2024-11-25

如果你平时工作中经常用英文写作,那么次文档是必看的。如何提高商务英语写作能力,如何商务英语写作,看完此文你将释然。

提高商务英语写作能力必看

本文编辑：深圳商务英语培训swyypx

Outline：

Part I Fundamentals of business writing ；

Part II Criteria for effective business Writing ；

Part III Contents and formations of the book；

Part IV Problems to be tackled in this course ；

Part V Requirements for teachers。

Books that has influence on me：

Basic Business Communication (1991);

By Raymond V. Lesikar;

Business communication ( 1998) ( 2005);

By Carol M. Lehman ( Thomson publishing house).

Part 1 Fundamentals：

Theories related to communications;

Human needs;

Stroking and Johari window;

Theory X and Theory Y;

Marketing concept;

Intercultural knowledge /SRC.

1.1 Maslow’s Hierarchy of Needs：

如果你平时工作中经常用英文写作,那么次文档是必看的。如何提高商务英语写作能力,如何商务英语写作,看完此文你将释然。

Human needs

Lower level needs

physiological

Safety

Social

Higher level needs

Esteem

Self-actualization

1.2 stroking and Johari window

Stroking

Transactional term (相互作用分析） for identifying the way others give recognition to a person

Positive stroke , E.g. receiving congratulatory phone calls or letter

Negative stroke, E.g. receiving hurtful comments

1.2 Trust Leads to Reciprocal Sharing Depicted in Expanded Open Area in Johari Window

如果你平时工作中经常用英文写作,那么次文档是必看的。如何提高商务英语写作能力,如何商务英语写作,看完此文你将释然。

1.2 Johari window

1. Free or open area---what we know about ourselves and others about us;

2. blind area--- others know about us , but we don’t know about ourselves;

3. hidden area --- Things we know about ourselves ,other don’t know;

4. unknown area--- things we don’t know and others don’t know about us.

The purpose is to expand the open area , decrease the bind and hidden area , therefore leading to higher level of interpersonal sharing.

Trust is something that must be earned.

Trust and openness lead to better communication between two people

In business we aim at both task –oriented communication and emotional

communication

如果你平时工作中经常用英文写作,那么次文档是必看的。如何提高商务英语写作能力,如何商务英语写作,看完此文你将释然。

1.3 X theory and Y theory of management styles

Theory X :

traditional style,

meet lower level of human needs, exercise strong control over the employees, employ external incentives E. G. job and paycheck

Theory Y :

Modern style

Meet higher level needs

Balance control and individual freedom

Lessen the external motivation

E.G empowerment

1.4 Changes in marketing Mix from 4 Ps to 4Cs

Product ---design or production

Price and place –distribution

Promotion--- marketing communication

The 4ps determine how a good or service is made and provided , how much it cost, where it is distributed and how it is presented in all company communication.

4 cs

Customer –focus on customers wants and needs versus product

Cost – what it cost a customer to own a product instead of how to price a product ( e. g. car/ considering the repair cost)

Convenience ---focus how easy it is for customers to acquire the product, rather than how easy for the company to distribute it ( e.g. Coca Cola convince restaurants to offer its products , as well as making them widely available in every type of stores

Communication Traditionally promotion has meant sending brand message and offers customers, using one-way communication. The new way of thinking focuses on opening up opportunities for dialogue, from telling and selling to listening and learning

1.5 The self –reference Criterion

The definition : The unconscious reference to one’s own cultural values

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Cultivate culture awareness and culture understanding

Learn to be careful about using our own cultural norms to judge people from other cultures

Part II. Criteria for Effective Business Writing

2.1 Courtesy --- treating people with respect and concern /employing

You –view points

Conversational language

words of positive effect

do more than expected

2.2 Correctness - grammar, punctuation, spelling, , using accurate information show respect to the receiver of the messages

2.3 Conciseness write in the fewest possible words without sacrificing completeness and

you-view point –time is money to the customers

2.4 Clarity –tells the readers exactly what they want and need

show concern for the readers

Short sentence, familiar words

2.5 Concreteness – vivid, specific , action verbs

2.6 Completeness –Include all the necessary information and data in the message Following the six cs standards, you can (1) accomplish your task –get thing done , and (2) maintain goodwill with customers.

2.7 Patterns of Business Writing

Direct order

good news and routine news

Indirect order

bad news and persuasive messages

Part III. Organization of the book

3.1 contents

Principles of business writing ( 1-2)

Letters concerning transactions (3-7)

General letters ( 8-9)

Office communications ( 10-11)

Employment ( 12-14)

Proposal and report ( 15-16)

Business documents and questionnaires( 17-18)

如果你平时工作中经常用英文写作,那么次文档是必看的。如何提高商务英语写作能力,如何商务英语写作,看完此文你将释然。

3.2 purpose

To inform

Units 3.4.5.6. 10.11.16

To persuade

Units 7.12.13.14.15.16

To Entertain

Unit 8.

3.3 Organization of each unit

Writing principle

Standard letters ( questions)

Samples for analysis

Language for writing

- notes

- useful sentence patterns

Exercises

Part IV Problems to be tackled business writing teaching Motivation of students

Teaching materials

Teachers’ professionalism

teaching methods --

4.1 Students motivation for taking the course

Mostly they are pre-experience learner:

1) Prepare for their future working life in business ( motivated)

2) get credits to graduate ( need to be motivated)

3) Pass BEC test

4.2 Teaching materials

No text book is perfect in itself or for a particular teaching learning context Need to adapt and supplement in some way for particular students and specific teaching contexts

Authentic materials

Case study

4.3 Particular nature of business writing teaching

Is a branch of English for Special purpose

Is more than specialized vocabulary

如果你平时工作中经常用英文写作,那么次文档是必看的。如何提高商务英语写作能力,如何商务英语写作,看完此文你将释然。

involves with theories of applied linguistics, socio-linguistics, pragmatics, HR management, psychology, cross-cultural communications

4.4 Teaching method

Substituting

Supplementing

Adapting course book material according to students interests or needs

Pair writing or group writing