Generation and evaluation of alternative solutions

Establishing a dairy farm in the middle of the desert is not that easy. The problems that this company faced are complex. We can easily make the conclusion through external and internal analysis that the majority of the reasons are relayed on geology, history and even some politics aspect. Despite the limitation of company’s capacity, some improvement under the overall of company’s mission and vision is achievable.

Transportation revolution successfully completed with Almarai includes:

logistics projects transport modernization Dairy expansion implementation support.

In order to improve the external environment

Project 1：Cooperate with the government to build roads, improve the external environment

Describe：

The KSA weather, although varied, can be summed up as deserted, dry, and hot, which means there’s a big problems in delivering in which to keep goods fresh.

Considering the short shelf life of the packaged product and temperature control, the logistic and supply chain is a facing big challenge while the road conditions are a major obstacle which is serious but can be improved over those external influencing factor.

Almarai could cooperate with the government over road infrastructural works, to achieve the goal that for one hand the transportation can be more fluent and also help expand the market.

Evaluation:

Based on the factor to speed up the velocity of the supply chain.

Solution 2：The internal department integration, strengthen the communication between functional departments cooperation and efficiency.

Describe

The management structure of the company is relatively decentralized, which means each functional department are separated, that may cause a big waste both in time and money through the logistic and supply chain.

In order to solve this inefficiency, Almarai can carry out the company's internal restructuring; integrate the functions of the company; identify the roles and responsibilities of various functional departments, and set up the corresponding

entrance section. Speed up the information flow between departments and the degree of information exchange. Even can set up an independent agency or department to coordinate the cooperation between departments and supervise the work to implement relative actions, ensuring efficiency and accelerating the velocity of the supply chain. Evaluation:

Solution 3：Perfect insurance, upgrade the configuration, accelerate circulation, and reduce pressure

Describe:

In accelerating the flow of supply chain solutions, we not only can adopt the way of internal integration, as transporters, technology reform and upgrading of hardware configuration is also one of the ways to remedy. In addition, considering the traffic conditions, fleet of driver’s team are high-qualify and under huge pressure. So company should be responsible to training the drivers and pay for insurance. Almarai can upgrade the level of configurations involved in various aspects,

including production, transportation, preservation, transportation vehicle, sending and receiving system and other relative link. Upgrade technology configuration directly