商务英语(上),商务英语上,电大,课件,中央广播电视大学

★ 模块8 (Selling the product)

销售和服务。这一模块着重介绍的是如何成为一名成功的推销员的技巧，如何解决与客户之间的纠纷，经济全球化的趋势以及不同文化对公司和员工产生的影响等。从语言上讲，学生可以学习到如何对某一产品或服务进行口头或书面的抱怨，如何向客户礼貌地道歉以及安慰他们，如何表达相似性或差异性，以及了解到英国英语和美国英语的差异等。

Unit 1 Selling

Session 1 What is selling?

instalment: one of a number of successive payments in settlement of a debt分期付款

Session 2 Presenting the product

versatile: having varied uses or serving many functions万用的

Session 3 Sales negotiations

win-win: of or being a situation in which the outcome benefits each of two often opposing groups双赢

Unit 2 Caring for customers

Session 4 Complaints – a positive approach

lousy: terrible非常糟糕的

Session 5 Customer care in practice

Session 6 Follow up and after sales

Unit 3 The wider world

Session 7 Globalisation and its impact on the business world

to play off: to bring people into conflict or competition of one's own advantage挑拨离间 millennium: a span of one thousand years千年

Session 8 Management and business styles in different countries

Session 9 Personal experience of doing business abroad

What are the most frequent symptoms of culture shock?

The most frequent symptoms of culture shock are feelings of isolation, anxiety, worry, a drop in performance at work and helplessness.

Listening Test

11月7月 Part 1 (10-11二): P277 Extract 8

11月1月 Part 1 (10-11一): P284 Extract 21

06月7月 Part 1 (05-06二): P284 Extract 22

Reading

06年7月 Passage 1 (05-06二) : P205 Activity 3