fierce competition.

The third strategy is the establishment of modern management system. New Hope Group, the National Leading Enterprise for Agriculture, started from family-owned business. When the business was soaring and situation was changing, the family members had divergent views of management. To make sure of the development of their business, they decided to turn their company into a limited liability one, distributing property rights efficiently. Because of this, the company increased its competitiveness rapidly. Establishing a modern management system will lead to efficient levels of division of labor and efficient patterns in the business cycle.

With brand identity, technology and flexibility, China’s creative industries will blossom and give China the cutting edge in the fierce global competition. One day, China will stand firm and proud, with national brands thriving on the global markets, and with millions of products tagged “created in China”, instead of “made in China”.

魏莉薇：清华大学选手，第十三届“21世纪杯”全国英语演讲比赛亚军。

演讲稿：Globalization: Time for Cultural Discovery

Good morning, ladies and gentlemen,

As I stand here speaking to you in English, I am already globalized. While shopping, I see the fair Chinese ladies carrying Prada handbags, I find they are globalized. Watching Harry Potter or Lord of the Rings with friends—yes, you can anticipate the refrain, we are all globalized!

In this era of globalization, we are one way or another all globalized. But realize this: when people’s heads turn to the fresh things that globalization literally delivers to our doors, the traditional things which we take for granted become ignored and sometimes forgotten. ConsiderLao Qiang, an ancient form of opera. It has almost vanished from the stage and only fewer than 20 people know how to sing it. So, how can we discover and explore our traditional culture? How can we rejuvenate and share them with the whole world? Well, there are three factors we need to keep in mind.

To begin with, the mass media plays a vital role in discovering traditional culture and connecting it with the widest possible audience. One evening in 2005, for example, when my father and I were watching the final round of the popular TV showStar Road, we both became fans for a contestant named A Bao. We were attracted by his high pitched tenor voice, his traditional Shaanxi folk