Leveraging Standard Electronic Business Interfaces to(17)

supply chain management

Malhotra,Gosain,andElSawy:LeveragingSEBIstoEnableAdaptiveSupplyChainPartnerships276

Ourstudyadvancessimilarideasfordigitally

enabledextendedenterprisesinjointlytransitioning

throughchangesinbusinessconditions.Weshow

thatSEBIscanprovidethestructureatenterprise

boundariestoallowpartner-relatedknowledgetobe

representedandtransformed.Enterprisesmaythen

proceedfromthisexternalspeci cationanddesign

theirinternalprocesses.Thisensuresthatthatchange

proceeds“outside-in,”triggeredbychangesatthe

interfacesofenterprisesinthevaluenetwork,result-

inginconditionswhereenterprisesareonlypar-

tiallyembeddedintheirvaluenetworks.Wehave

shownthattheuseoftheseprocessandinformation

exchangeinterfacespositivelyimpactsMA(acoordi-

nationgoal)aswellasAKC(alearninggoal).The

useofsecond-generationSEBIscanindeedbelever-

agedtobuildadaptivesupplychainpartnershipsin

thecontextofdigitallyenabledextendedenterprises.

AsnewformsandgenerationsofSEBIsemerge

withricherextensibilitiesthatareenabledthrough

newarchitectures(suchasservice-orientedarchitec-

tures,real-time“publishandsubscribe”architectures,

andmultimediainstantmessagingprotocols),we

anticipatethattheuseofSEBIswillfurtherenhance

adaptivesupplychainpartnerships.Tarzanwillhave

evenmorewaystoswingonhisvinesandbridgeand

bondwiththerestofthejungle.

AcknowledgmentsThepaniesauthorsthankMr.FadiChehade

authorsin

manuscriptalsothethankRosettaNetProfessorConsortiumand

ArunRaiforexecutivesatcom-

fortheirhelpinginsights.The

bamurthy,throughseveralphases,andProfessorsre neV.the

forRituAgarwal,BobZmud,andM.S.KrishnanSam-

Workshop.theircommentsandsuggestionsattheISRSpecialIssue

AppendixA.ConstructScales

MutualInageyourAdaptationrelationshipwith

other’s1.of partnercompany whatpercent-

productsandservicesarecustomizedtosuiteach

other’s2. needs?inventory(MA1)procedureswerechangedtosuiteach

other’s3. needs?(MA2)

needs?delivery(MA3)procedureswerechangedtosuiteach

[1=NoneofThemto7=AllofThem]InformationSystemsResearch18(3),pp.260–279,©2007INFORMSAdaptiveWorkingKnowledgeCreationintentions1. helpedwith partnercompany has ofyouryoucompetitors.betterunderstand(AKC1)thecapabilitiesandchannel2. helpedyoubetterunderstandtheevolvingrolesofroles3. helpedplayers.you(AKC2)learnhowtoperformnewcesses4.in theledchannel.yourcompany(AKC3)(additional)mancelinkedofthechanneltochannelonthepartnerstoanalyzewhole.to(AKC4)improveandredesigntheperfor-pro-[1=StronglyDisagreeto7=StronglyAgree]CollaborativeInformationExchangeBreadthofInformationExchangeuct1.orExtentservice-relatedtowhichyouexchangedetailsofupcomingprod-promotion2.Extenttowhichchangesyouwithexchange partnercompany .capitalandmarketingplans,long-termfutureproductionplanssuchplans,ascompanyinvestments,andcapacityutilizationwith market3.Extent .partnerdemandtowhichtrendsandyouforecastsexchangewithinformation relatedtoshifts4.Extenttowhichyouexchangeinformationpartnercompanyondemand .companyandchangesincustomerpreferenceswith partnerto5. .droppingchangesExtent partnerofintopartnersupplywhichcompanies,chainyoustructureexchangeinformationrelatedmerger,,suchandasalliances,additionorneeded6.Extentcompanytowhich .withyouexchangeprocess partnertocompanysupportchanges .inproductfeaturesorvolumesinformationwith[1=NotAtAllto7=VeryFrequently]QualityHow partnerwouldofInformationyourateExchangetheinformationexchangedwithinformation1. relevancycompany intermsofits exchangedtoyourwithbusinessothersimilarneeds,comparedwithwith2. valueaddedtoyourbusinessneeds,partners?rmation timeliness,exchangedcomparedwithwithothersimilarpartners?exchanged4.other itssimilarwithcompleteness,partners?informationexchangedothersimilarcomparedpartners?withinformation[1=Worseto7=Better]Privilegedvide1.nessproprietaryInourInformationrelationshipExchangeinformationwithif wepartnerfeelitcompanycanhelp ,ourwepro-con dential2.partner.busi-

Inourrelationshipwith partnercompany ,

rmationifwefeelitcanhelpourwebusinessshare